We are thrilled to announce that WEALTHinsurance.com is now a proud sponsoring partner of The Upside Foundation of Canada.

It’s an amazing organization that enables founders of early-stage, high-growth Canadian companies to live their values by pledging equity to charity, and join a community of like-minded entrepreneurs. 

Over 300 companies have pledged with The Upside Foundation to build social responsibility into their brand & culture, including Wealthsimple, Borrowell, Hopper, Wattpad, and Hubba.

Through Upside, founders pledge stock options or personal proceeds, which, upon a successful liquidity event, convert to a donation to the charity of their choice: making an impact for their company today (without taking away from revenue, time or resources) and a huge impact for Canada in the long-term.

In 30 years of professional practice we have advocated for making an impact through charitable donations.

This new partnership is just one more way that we can help business owners with comprehensive estate, tax and risk planning and think about how they can build their legacy through philanthropy.

We encourage other business owners to join us in this exciting initiative.