Saul Korman, of blessed memory, was an AMAZING man
Back in 2005, when I was about to launch www.illnessPROTECTION.com, I sought some sage advice from Saul Korman, of blessed memory, who sadly passed away last week at the age of 86.
He was a legendary fashion retailer, an undisputed radio advertising icon, and goodwill ambassador for St. Maarten.
I actually cold-called Saul to get his opinion on whether to use radio advertising in a way that hadn’t been done before – to sell Critical Illness Insurance and Life Insurance.
Most people told me it was a crazy idea that wouldn't work.
But Saul said it was a great idea. So I took his advice to go on the air March 5, 2005, and thank G-d haven’t looked back since.
Saul was an amazing mensch, a super smart marketer and could ad lib a commercial like no one else.
He became my mentor, my friend and my client.
And he clothed me.
Korry's Clothiers.... at 569 Danforth Ave... will resonate forever.
Rest in peace dear Saul!
Here are 2 of several fun ads we did together over the years.